Showing posts with label online outsourcing. Show all posts
Showing posts with label online outsourcing. Show all posts

Wednesday, June 11, 2008

Outsourcing: Its Importance and Economic Relevance!

As far as we are concerned and as far our observation could reach, it is a fact that outsourcing nowadays has been developing extensively since the past decade. Outsourcing first appeared in the IT industry in the 1980s. This was the time when companies recognized the benefits of having IT service partners in order to develop complex systems, and enhance the way that a business process or service is managed (Schumacher, 2005). It developed a new genre of business approach, and in todays world it have become an entity, important at that, enhancing every business system.


But how important outsourcing is in todays world? How important is it in this contemporary milieu? As we can see, outsourcing has grown because of economic and competitive pressures that have made it a requirement for organizations of all sizes to equip their products and services with highly competitive quality. It have been known that outsourcing is one of the effective tools in boosting sales. Aside from the fact that it leverages alternatives that could deeply reduce cost it also renders an efficient operating manner.


So what are the benefits of such? The main driver for outsourcing is cost reduction. Labor cost savings overseas are just too great to be ignored. In knowledge-intensive industries such as Analytics and Data Mining Services, Research and Development, and Intellectual Property Research, companies can save significantly – as much as 40-50% – by offshoring work to low-wage countries. Destinations such as India, China and Russia are ideal for these services as they provide a large pool of engineers and even PhDs at a substantially lower cost. According to Boston Consulting Group, a typical annual salary for an Indian IT engineer is USD 5,000, and for a graduate with a masters degree in Business is USD 7,500 – about one tenth of their American equivalents (London, 2006).


The cost differential between a PhD in the Sciences and Engineering in the US and in India (or in Russia) can range between USD 60,000 and USD 80,000, respectively. Besides India and Russia, countries such as the Philippines, Chile and Mexico are setting themselves up to provide high-end services at low-end prices as a way to boost employment and help their economies. Hence the increasing competition will drive prices even lower than the existing level (Kakumanu and Partanova, 2006).


Another early driver of outsourcing is the shortage of skilled labour. Developed economies such as the US, the UK, and Western European countries are already facing a shortage of highly trained and specialized professionals in some knowledge-intensive, high-skill sectors, such as R&D in very large scale integration, engineering design, IT, and financial risk management. One way to mitigate these skills shortage is to source talent from low-wage developing countries. India alone produces 441, 000 technical graduates, nearly 2.3 million other graduates and more than 300, 000 postgradutes every year (London, 2006).


According to a NASSCOM-McKinsey study this is about 30% of the available supply of skilled manpower in low-cost countries (Balaji, 2005). Having one or more offshore centers can also provide flexibility in terms of human resource and time management. Outsourcing allows companies to add or reduce personnel far easier than a company can do in house, hence avoiding an expensive layoff process. By utilizing the time difference between different parts of the globe, development can take place constantly. The ability to send massive data amounts anywhere via the internet allows continual collaboration on a large scale (Kakumanu and Partanova, 2006).


As we could see, outsourcing does not only upholds quality service but economic aides as well. It is one of the economic paradigm a country could benefit from.



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Tuesday, June 10, 2008

SEO & OUTSOURCING: A Tandem to Success!

:As Internet savvies know, search engine optimization is an online marketing tactic that involves designing, writing different creative articles, and coding an entire website with the intention of enabling search engines to locate or find a site easily and rank it higher depending of course on its keywords relevance.


We may know what SEO is, but have we also tried to know what is the purpose of such? The purpose of search engine optimization or SEO is the best way to gain traffic in a web site, it is a given fact that without traffic (visitors) a website is like a glass of water that no one intends to drink, in short its a simple useless crap. And what do these visits do to your site and to you? Of course the so-called “popularity.” And when your site is popular more advertisers will be attracted and because of that, the popularity of your site could translate to sales. But before getting high quality traffic to a web site, it should have the right keywords These are words that are usually keyed- in by users when they’re searching for something.


As SEO have become an online trend, marketers have also indulged in to the idea of selling through the use of the Internet. Undeniably, almost every prospective market goes online for seeking the right product for them. Thus, it only implies that SEO has a high relativeness in building a public image and selling a particular product.


When you are a marketer, through the use of SEO, you'll be able to outsource your product via online marketing. As a matter of fact over 49% of business professionals use the internet as their primary source of information, this manifests that outsourcing your product via internet would make your product achieve its desired sales. Plus as research says, over 60% of internet users discover new businesses and websites through search engines. This means that on any given day, millions of searches are done online. Optimizing your website for search engine visibility increases the probability that web searchers will visit your website and for marketers to reach their prospective markets.


Search engine optimization endeavors to design web pages with the intention of getting them to rank higher on the search engine results pages and be located as fast and as relevant as it could. Without optimization, you site will more likely than not be lost among the millions of other sites. But with the use of SEO, your site would somehow gain and attract marketers for outsourcing. So if you're a marketer, its good to use the SEO tool and outsource in an effective way. And of course, given such strategy is cost-efficient!


Truly, SEO and Outsourcing, when combined together, will produce a good and desirable effect. Just do it right!