Monday, June 16, 2008


Have you ever wondered why in this kind of thing, keywords are important? How powerful are these keywords that were given relevance?

Keywords are the main factors that is primarily considered every time one writes about a certain topic or issue. Why? Because keywords help people locate what they are seeking for. Now if the keywords you used for a blogsite isn't that popular, then your blog will also not gain popularity.

It is of course a fact that we blog because we want to share, we want to interact with other people who have the same interest as we do. Now, how could we share if no one actually knows where to locate you and how?

Keywords or key phrases are the ones that helps you for your blog to gain popularity and for your target readers to reach you. For one to get across his/her intended message, he/she must give importance to keywords.

BLOGGING: Its Relevance

In this internet savvy and dependent world, we have acknowledged the importance of internet in our lives. For effective and efficient communication, internet is the key. For long distance communications, internet has been patronized. Even small businesses, they use internet for daily operations. Undoubtedly, it have become one of the essential things a business or a person should have.

Since 1992 where world wide web was created and made available to all, people were addicted and have realized the value of internet into our lives. The time we knew how to operate and use the internet, it has become part of our daily activities, child, adults, and alike, has been depending on the internet, that basically gives us informations that we need and things we need to know. A lot of search engines has been providing us infos that are of great relevance to us.

There are several websites that young people nowadays get addicted with. Friendster, MySpace, Multiply, Facebook, and of course the different IM Services like YM and the like. Some of them loves to play computer games. But there are also lots of people who loves to blog. Blogging has been one important thing they always do. Narrating everything that happened to them each day. Making online their diary. They got fond of posting blogs, reading other blogs, and commenting on other blogs.

Undoubtedly, blogging has been one great trend our young people have adopted. People are talking about their blogs, that also encourages other to do the same. They somehow define such as creating a circle of bloggers, wherein they share different ideas. But then again, one should also not overlook the importance of this so-called blogging. One would consider how is it helpful to you and to your business.

Stimulating ones mind is one good habit a person should have. Merely thinking produces no sense if this will not be written, for in writing we develop more great ideas of which are significant. Blogging makes this exercise worthwhile and productive. Aside of course that you were able to stimulate your own mind you'll also help in motivating others to think and converse with a particular topic at hand. This is one great interaction for people to develop and be more efficient in terms of writing their thoughts. Its function develop ones being and forms several communities that would offer valuable informations that could help a few who needs it.

Plus, when the blog is purposed for a certain kind of business, it will be helpful for particular consumers or prospective customers. They will be able to get new informations that would help them in their decision making process. Blogging has been essential because it will leverage a connection between you as the marketer, and your consumers. This interaction would you to boost your business. This is one great strategy that would enhance your reach on the people who needs your business.

Blogging is helpful to anyone, because it is one thing that makes people or helps people to think and then write creatively. It is one great strategy for businesses and one great venue for learning.

Blog now!

Online Publicity on Brand Establishing

It is a fact that in business the most essential thing is to establish ones product brand or service's quality. You may be a small business, a home-based one, or even in a major corporation, it is really essential to first make your product or service known to the mass, for your business to succeed. It is but true that effective public relations converts to efficient sales.

When you market successfully, definitely the result will also be favorable, but when you market inappropriately, then expect also a not-so-good result. There are lots of business marketing strategies that one could actually use for his/her product to be known and to establish a persona or a public image. One of which is advertising via broadcast media like the radio and television. But of course one should consider the underlying costs of these kind of media. There is also what we call press releases, submitting articles to tabloids and other newspapers for publication, but then again, as to our knowledge, press releases lasts only a day, and after that, it will be history.

As this world turn internet savvy, it is also a fact that people in business establishes their products brand on the internet: the use of online marketing or online publicity. Why? For the simple reason that it is more cost efficient compared to broadcast media, second, it could last several days or moths on the internet compared to tabloids or newspapers that will only accommodate you for a day release, with no follow-ups. So when doing online publicity, here are some tips

  • Focus on getting other people to talk about your products, services, company or events. You do not just rush into writing something about the product and enumerate all what it is about. Put a little mystery on the product that other people will be intrigued and will talk about your product. With successful strategy it will create the so-called viral marketing, people will market your product.

  • Let the media develop a sense of why they should be interested in what you have to say. When you publicize it via the internet, see to it that other forms of media will be interested also in broadcasting what you have posted. Remember that when it becomes an audience agenda, the media will also follow, basically it will also become a media agenda.

  • Reach out to both your current and prospective customers and the media to let them know about those things that are important to your business. You must consider everyone to get across the message you want to convey.

  • Market your business and get people thinking about your company image as a brand. You have to establish a name, a distinct kind of name that people will easily recognize. It is important to look into how such will be retained into their minds and build a certain disposition of interest.

For more information log on to:

Online Publicity Journal

Friday, June 13, 2008

Advertising's New Paradigm: Internet Marketing

Imagine how an advertiser puts all of his/her effort just to create a prefect and persuasive promotion of products and services in the market. Imagine how he/she put all his might on the project. By the time of implementation, a single mistake was encountered, imagine how painful it is, that is just one mistake, it shattered all the time spent and all the efforts of each of them. The world of advertising is a make or break opportunity, you sometimes hit the target, but with a single mistake you'll also meet your waterloo. Of course companies expect a lot from an advertiser, their product or service depends on how it is presented to the public. See how tough it goes? Moreover, the budget that goes along with the operation, very expensive, especially when done through print-ads and on television.

To advertise is said to inform, basically it means giving information to people who want to know more and to people you want to know about a certain product or service. But, advertising does not just merely inform, the strife of advertising doesn't really stop in just informing the public and something to that effect, it goes beyond just informing, it furthers to influence and persuade people to take action and patronized the said product or if not at least try and avail the said product or service being presented.

In this competitive world of marketing where new brands are existing new everyday, like a newly born baby, with just one item but of several brands. See the competition? So how does these companies or brands compete to sell? You see a refrigerator, but there are several of them, of course of different bands. How will a customer recognize first your brand and leave the rest of the brands behind? That is now the duty of the marketer or the advertiser, on how will the brand sink in to the mind of the prospective consumer. Now here goes advertising, with the persistence of innovation, advertising also developed its new strategy, online marketing, aside from paying ads through print media and television, they also indulge into the internet to market. Why? For the reason that a lot of people go online, the wider the reach the better the sales. Internet has been an unlimited source of information that the habit of every prospective consumer is to actually go online and look for further information about a certain product.

Now, simply informing the customer about a certain product or service is never enough. That is why internet marketing has been intensified to persuade and make known to the public that this is offered, that is existing, and the rest of its purposes. Advertising is an strategy that is intended for somebody (consumers), it is not just a mere announcement, its a persuasive approach towards the prospective audiences. And with regards to TV and Print it is somehow limited to a particular scale, and information of the said product is lesser because of high space cost and airtime cost.

As space costs high and airtime costs higher, marketers opt to deliver messages via the internet. And it pave the way to internet marketing that is today the greatest twist in the world of media. Internet marketing has been so powerful that is cost efficient. It have reached a lot of individuals and has been helping companies boost their sales and elevate their popularity.

Truly, internet marketing has been one of the new trends that keeps business going. Success of each business relies on its advertising, so advertise as precise as one could be.

Brand recognition is the key to sales. So advertise online now and be known!

Log on to:

Agents of Value

Thursday, June 12, 2008

Online Marketing: A Strategy Worth Doing!

In todays world, businesses shaped a different approach or the way of selling has changed. The success or boost of sales or services every business offers is no longer totally reliant on the world-of-mouth and the persuasive print advertising application has been said to be declining. In this globally competitive world where everything seems to change as fast as the blink of an eye, the way entrepreneurs handle their businesses have also gone its way to development and transformation. From the traditional print ads, today business engages more on Internet marketing. Why? For the mere reason that this savvy world requires a competitive environment that is absolutely essential and thus achieving such one should need a comprehensive marketing strategy, and as known: the internet marketing.

As one could not deny the intensity or the quantity of people going online to check whatever their purpose of going online is, it is a given fact the todays people are said to be internet-focused. In this internet-focused generation, internet marketing also pave its way to the world of online media, of course obviously this is a great alternative to the high cost print and broadcasting marketing. This kind of strategy -internet marketing- could reach the prospective consumers you want without actually spending a lot of money. Lets accept the fact that a lot of people go online now, and that's what an internet marketer should focus into, on how to put the message across.

We could barely see that the beauty of every online marketing strategy is its mass appeal. Truly, it will take a huge amount of money an a large scale of effort to do marketing via print ads and broadcast media but sometimes, a single mistake could mean zero or less sales. Why? Because you have also to consider the popularity of the media you will use, its quality, and its audience reach or how far could it go and reach prospective consumers. But in the case of internet marketing, it bridges the gap between all type of audiences and other significant matters that will somehow show interest towards what you are advertising. It is also unquestionable how far could this strategy take you. For internet has been one of the tools used in communications, thus using this strategy would have a wider reach compared to the limited reach and access of print and other broadcast entities.

Using the internet marketing to further the efforts and make known your business can be vastly blissful. With consistency of the delivered messages, with its quality and effectivity, plus its persuasiveness, and the internet wider range of audiences and accesses, through this kind of strategy -internet marketing- you'll definitely elevate your business and reach the horizon of success and viability.

So market on the web now, and gain your profits!

Wednesday, June 11, 2008

Effective Outsourcing: Beneficial to Internet Marketing & Country's Economic Growth

Outsourcing is one great opportunity for online marketers, it could also be any other business entities, to expand and put-across their messages to reach their desired or prospective consumers/customers. This kind of strategy is advantageous to those online marketers but most especially to companies who is offering this kind of system. For everyone's knowledge, outsourcing is getting resources or human resources outside the company or probably outside the country where the company is based.

So think now, why should a company or a business entity choose or consider to have this kind -outsourcing- of tactic? The answer is quite obvious, they choose to outsource or to offshore and work with these outsourcing firms for the fact that it is cost efficient, in layman's term: CHEAP. A company who desires to expand and develop their products and services opt to seek cheap raw materials for the product that they are rendering, cost efficient human resource for the services they are rendering. Let us take for example the case of a web publishing entity or a internet marketing business, when you are to find a human resource to help you in creating and managing your website, writing relevant articles for your website, who and what will you choose? The ones who are far from you but offers cheap? Or the one that is near you but costs expensive? Think. Now we come up with an idea that YES, it is more efficient to outsource a writer in the Philippines or other Asian writers in a lesser cost than hiring a writer based on California or more other states. Plus the undeniable fact of course that Filipinos and other Asian writers are proficient in the English language compared to others. Filipinos and other Asian writers writes in such a way that is creative and worth the cost.

Moreover, one of the best impact of this business strategy is the giving of more job opportunities to countries, like the Philippines, who had a low employment rate. Through this, people from around the world who have the right talent for the job that the company is seeking get the chance of having a job for themselves. Thus, this creates an impact also in the economic aspect of the country. Also for manufacturing companies, they prefer to make a branch company in the place where they are getting their materials and because of that they have to build buildings and hire workers from that place. That will surely increase the employment rate of that particular country where the said company choose to outsource. So this is a phenomenon which is highly commendable, you benefit from what you have invested and you as well provide a living for those who needs job.

So for those companies who are contemplating to try outsourcing as a business strategy, study the advantages and disadvantages before embarking into it. Put in mind that you can save or gain more, a lot of money, when you choose and opt to employ outsourcing, but of course with the consideration of its quality service that is acceptable and commendable. And not only that, considering such is also considering the thought that you'll somehow contribute something in the corporate social marketing and you'll be in line with those big companies providing more job opportunities to places where there are scarcity of work in their citizens.

Log on to:

Agents of Value

Outsourcing: Its Importance and Economic Relevance!

As far as we are concerned and as far our observation could reach, it is a fact that outsourcing nowadays has been developing extensively since the past decade. Outsourcing first appeared in the IT industry in the 1980s. This was the time when companies recognized the benefits of having IT service partners in order to develop complex systems, and enhance the way that a business process or service is managed (Schumacher, 2005). It developed a new genre of business approach, and in todays world it have become an entity, important at that, enhancing every business system.

But how important outsourcing is in todays world? How important is it in this contemporary milieu? As we can see, outsourcing has grown because of economic and competitive pressures that have made it a requirement for organizations of all sizes to equip their products and services with highly competitive quality. It have been known that outsourcing is one of the effective tools in boosting sales. Aside from the fact that it leverages alternatives that could deeply reduce cost it also renders an efficient operating manner.

So what are the benefits of such? The main driver for outsourcing is cost reduction. Labor cost savings overseas are just too great to be ignored. In knowledge-intensive industries such as Analytics and Data Mining Services, Research and Development, and Intellectual Property Research, companies can save significantly – as much as 40-50% – by offshoring work to low-wage countries. Destinations such as India, China and Russia are ideal for these services as they provide a large pool of engineers and even PhDs at a substantially lower cost. According to Boston Consulting Group, a typical annual salary for an Indian IT engineer is USD 5,000, and for a graduate with a masters degree in Business is USD 7,500 – about one tenth of their American equivalents (London, 2006).

The cost differential between a PhD in the Sciences and Engineering in the US and in India (or in Russia) can range between USD 60,000 and USD 80,000, respectively. Besides India and Russia, countries such as the Philippines, Chile and Mexico are setting themselves up to provide high-end services at low-end prices as a way to boost employment and help their economies. Hence the increasing competition will drive prices even lower than the existing level (Kakumanu and Partanova, 2006).

Another early driver of outsourcing is the shortage of skilled labour. Developed economies such as the US, the UK, and Western European countries are already facing a shortage of highly trained and specialized professionals in some knowledge-intensive, high-skill sectors, such as R&D in very large scale integration, engineering design, IT, and financial risk management. One way to mitigate these skills shortage is to source talent from low-wage developing countries. India alone produces 441, 000 technical graduates, nearly 2.3 million other graduates and more than 300, 000 postgradutes every year (London, 2006).

According to a NASSCOM-McKinsey study this is about 30% of the available supply of skilled manpower in low-cost countries (Balaji, 2005). Having one or more offshore centers can also provide flexibility in terms of human resource and time management. Outsourcing allows companies to add or reduce personnel far easier than a company can do in house, hence avoiding an expensive layoff process. By utilizing the time difference between different parts of the globe, development can take place constantly. The ability to send massive data amounts anywhere via the internet allows continual collaboration on a large scale (Kakumanu and Partanova, 2006).

As we could see, outsourcing does not only upholds quality service but economic aides as well. It is one of the economic paradigm a country could benefit from.

Log on to:

Agents of Value

Tuesday, June 10, 2008

Online Marketing: A tool in boosting your business?

Online marketing is utilized by nearly every industry all over the globe. Online marketing, (also known as web marketing, search engine marketing, SEO or internet marketing) is essential in today's internet savvy planet. With the increased usage of Google, MSN and Yahoo, having an effective online marketing tactic is essential for your business and perhaps one clear advantage in the sense of marketing or selling your product..

In this wide world of internet it is said that online marketing has been proven to be the most cost effective investment in reaching across targeted product inquiries and online sales, resulting in a growth for your bottom line and your business.

Online marketing is a billion dollar industry that is rapidly overtaking the traditional means of advertising. The reasons for this are simple and these are as follows, to wit:

  • The number of internet users is growing everyday. It is undeniable that the use of internet has been one of the primary tools used worldwide. With the advancement of technology, innovations have proven its rlevance since the internet have boomed and up to know on progress.

  • Most business people and individuals now use search engines when looking to buy products or services. It is also a fact that the use of internet in seeking for more information about a certain product has been essential. Thus, the internet made the world of advertising an interactive way of buying and knowing what one wants. It is a new way to find satisfaction in a convenient approach.

  • Consumers are spending more time and money online. Very true nowadays, as mentioned they always log on to the internet to find things they need. It is a fact that when they find what they sought for, investment follows. Products are sold, services are availed. This explains that they are spending online.

  • Customers trust in the safety of online shopping due to secure systems that combat fraud. Unlike any other business entities, online shopping assures every customer that what they want is what they get.

As the need for websites continues to grow with internet demand and with the advancements in technology, the need to develop more precise strategies for online marketing to has arisen. Online marketing employs different techniques to those of traditional marketing. It must not only appeal to consumers but also generate web site visitors through the clever use of its written content. This manifests not only sales on products being advertised but popularity of every site as well. Thus, making a conclusion that this is a tool that would pave way to the what we call: double or triple compensation. Meaning, money every corner.

So what are you waiting for? Invest online now, and boost your business!

Log on to:

Agents of Value

SEO & OUTSOURCING: A Tandem to Success!

:As Internet savvies know, search engine optimization is an online marketing tactic that involves designing, writing different creative articles, and coding an entire website with the intention of enabling search engines to locate or find a site easily and rank it higher depending of course on its keywords relevance.

We may know what SEO is, but have we also tried to know what is the purpose of such? The purpose of search engine optimization or SEO is the best way to gain traffic in a web site, it is a given fact that without traffic (visitors) a website is like a glass of water that no one intends to drink, in short its a simple useless crap. And what do these visits do to your site and to you? Of course the so-called “popularity.” And when your site is popular more advertisers will be attracted and because of that, the popularity of your site could translate to sales. But before getting high quality traffic to a web site, it should have the right keywords These are words that are usually keyed- in by users when they’re searching for something.

As SEO have become an online trend, marketers have also indulged in to the idea of selling through the use of the Internet. Undeniably, almost every prospective market goes online for seeking the right product for them. Thus, it only implies that SEO has a high relativeness in building a public image and selling a particular product.

When you are a marketer, through the use of SEO, you'll be able to outsource your product via online marketing. As a matter of fact over 49% of business professionals use the internet as their primary source of information, this manifests that outsourcing your product via internet would make your product achieve its desired sales. Plus as research says, over 60% of internet users discover new businesses and websites through search engines. This means that on any given day, millions of searches are done online. Optimizing your website for search engine visibility increases the probability that web searchers will visit your website and for marketers to reach their prospective markets.

Search engine optimization endeavors to design web pages with the intention of getting them to rank higher on the search engine results pages and be located as fast and as relevant as it could. Without optimization, you site will more likely than not be lost among the millions of other sites. But with the use of SEO, your site would somehow gain and attract marketers for outsourcing. So if you're a marketer, its good to use the SEO tool and outsource in an effective way. And of course, given such strategy is cost-efficient!

Truly, SEO and Outsourcing, when combined together, will produce a good and desirable effect. Just do it right!

Thursday, June 5, 2008


USB Body Massager

Are you one of the people working all day in front of the computer? Of course as we could barely attest, that working in like manner would always result to aching backs and shoulders in pain that distorts the quality of our creativity and making us uneasy that hinders us from accomplishing a qualitative task. Definitely, your boss will never be happy if you give him/her a work that could be labeled “mediocre.”

We have a solution to that!!! For immediate relief from all those problems that would irk our job. The USB Body Massager, this ergonomically designed marvel is simply wonderful at massaging away the pains caused by stress in work. This device provides you with a gentle rubbing motion and some good vibrations. Complete with a simple on-off switch and optional high-speed setting, it doesn't take a degree in Quantum Mechanics to operate. Just plug it in the nearest USB port and you'll definitely have an instant tool in relieving all those pains that annoys your body and jeopardizes your work.

Now there's no need to wait for a Sauna bath, foot spa or stiff scotch at the day's end. Just pop this little marvel on the affected area for instant executive relief. Perfect for relaxing muscles and reviving drooping spirits. And you don't even need to leave your desk to do it.

Now you can spend even more time in front of your computer. Just don’t forget to go to the bathroom once in a while ok? :))

The USB BODY MASSAGER, reliable and instant relief to boost you up!


USB Body Massager